Rule 5 wins Cycle Show brief
Rule 5 has won a competitive pitch to promote the Cycle Show, the UK’s “premier event for the cycling industry”, which takes place at Birmingham’s NEC from 22 to [...]
Iroquois wins UK brief for Olympics’ official supporter 361°
Chinese sports footwear brand 361°, an official supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August, has chosen Iroquois to handle its UK PR as [...]
Hanover promotes Henley Royal Regatta 2016
Henley Royal Regatta has appointed Hanover Communications to provide PR support for the annual rowing event’s 2016 edition and help enhance its reputation for future years. [...]
How Twitter’s ‘live’ offering will provide value for PR
Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium [...]
M&C Saatchi S&E launches Sport-Lifestyle division
M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division and promoted business director Laura Coller to lead the new offer as head of lifestyle. [...]
Case Study: Victoria Pendleton Switching Saddles
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike [...]
Taylor Herring kicks off Kellogg’s Team GB sponsorship with #GreatStarts
Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics.   [...]
British Cycling hires Cogent Elliott
Cogent Elliott has been chosen by British Cycling, the governing body of cycle sport in the UK, to handle film and online digital activity for two of its national programmes, [...]
PR Case Study: #directfix
When car and household insurance company Direct Line wanted to enhance its “fixing” proposition, Unity took on the challenge to see just what the company could [...]
Synergy launches Beko’s new FC Barcelona campaign
Home appliance brand Beko has hired sports and entertainment marketing specialist Synergy to handle the global launch of its sponsorship of FC Barcelona, following a [...]
Thomas Pink briefs Pitch on Lions rugby partnership
British shirt maker Thomas Pink has appointed sports marketing agency Pitch to launch its partnership with the British & Irish Lions 2017 Tour, following a competitive [...]
Squads announced for Hacks vs Flaks Spring Sports Day
The squads for this Sunday’s (10 April) annual football and netball showdown between PRs and journalists have been announced. Sunday sees the Bank of England Sports Centre in [...]
Gabrielle Shaw promotes Cowes Week
One of the world’s largest sailing regattas, Cowes Week, has appointed luxury boutique agency Gabrielle Shaw Communications to handle its PR as it reaches its 190th year. [...]
Rooster tees off with Topgolf UK brief
Rooster has been appointed by Topgolf UK, which has entertainment venues in Surrey, Essex and Watford, to raise its profile across the UK. Topgolf claims to combine the “fun [...]
Future of the press – Amar Singh of Squawka on sports journalism
Kicking off a series of Q&As with board members of the London Press Club, Amar Singh, chief content officer of Squawka, the multi-platform football news and data business, [...]
H+K promotes Team GB ahead of Rio Olympics
The British Olympic Association (BOA) has appointed Hill+Knowlton Strategies (H+K) to help unite the nation in support of Team GB, as Olympians prepare for the Rio 2016 [...]
Pitch launches sponsorship division
Sports PR agency Pitch has launched a specialist sponsorship division, Pitch Partnerships, and brought Havas Sport & Entertainment Cake’s Gavin Peters to head up the new [...]
Alfred to promote freestyle football globally
The Freestyle Football Federation, the world governing body for the sport, has brought in Alfred to run its global press office, following a three-way pitch. Freestyle [...]
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