M&C Saatchi Sport & Entertainment has launched a new Sport-Lifestyle division and promoted business director Laura Coller to lead the new offer as head of lifestyle.
The new division comes as part of the agency’s plan to ‘create impact through the things people love’, with client campaign activity running across PR, digital, ATL, social and experiential, underpinned by creative story-building.
Coller, who joined M&C Saatchi Sport & Entertainment in 2007, will lead the eight-strong division and is currently recruiting to expand the team.
Coller said: “We have been at the forefront of the women’s fitness phenomenon for the past few years, steering the conversation for major global brands and developing it from a vertical interest into a broader lifestyle proposition.
“This evolution is representative of how brand comms needs to progress in order to reflect the increasingly varied passions of consumers and the ever-changing media landscape. Diversifying our offering gives us the opportunity to connect our brands to more consumers, more often and in more powerful ways.”
Steve Martin, CEO at M&C Saatchi Sport & Entertainment, said: “Today’s announcement marks an exciting new chapter for the agency as we extend our services and continue to evolve. The offering presents a unique proposition, bringing the M&C Saatchi Sport & Entertainment mentality of big, non-traditional thinking to the sport-lifestyle arena.”