We publish regular white papers and digests that investigate the latest in best practice PR, media analysis and thought leadership.

EMM: The evolution of PR and comms
White Paper
Nov 2018: 2018 Global Comms Report
White Paper
Digest: Earned media uprising: power with true measurement
White Paper
The four steps to creating a foolproof crisis comms response
Summer 2018: The four steps to creating a foolproof crisis comms response
White Paper
Combining art and science in effective communications
June 2018: Combining art and science in effective communications
White Paper
Why it's time for CMOs to embrace PR and comms
May 2018: How PR and comms can attract leadership buy-in
White Paper
The biggest reputational risk factors in the technology sector
White Paper
The ultimate media monitoring buyer's guide
Digest: The ultimate media monitoring buyer’s guide
White Paper
3 reputational risks facing the FMCG industry
3 reputational risks facing the FMCG industry
White Paper
Cision's 2018 State of the Media report
April 2018: Cision’s global state of the media report
White Paper
Digest: Modern media monitoring in 4 steps
White Paper
March 2018: How to master media relations
White Paper
How to implement a PR newsroom
Feb 2018: How to implement a PR newsroom
White Paper
Four trends that will shape earned media in 2018
Jan 2018: Four trends that will shape earned media in 2018
White Paper
Dec 2017: Why every brand will need influencers in 2018
White Paper
Nov 2017: 2017 Global Comms Report
White Paper
Oct 2017: How to drive revenue growth with earned media
White Paper
Sept 2017: top trends in journalism and social media
White Paper
Aug 2017: 5 top tips for pitching to the media
White Paper
July 2017: Amplifying PR success with earned media targeting
White Paper
June 2017: Fake news and communications
White Paper
May 2017: Post-AMEC analysis best practice and earned media measurement
White Paper
April 2017: 3 steps to owning the creative idea in PR
White Paper
March 2017: The power of winning an industry award
White Paper
Feb 2017: Content distribution and media messaging
White Paper
Jan 2017: How to build and PR a disruptor brand
White Paper
2016: 7 pitching tips taken from the exclusive Gorkana media briefings
White Paper
Dec 2016: The 2016 PR round-up, highlights and key trends
White Paper
Nov 2016: The Gorkana guide to influencer marketing
White Paper
Oct 2016: The power of video in PR and comms
White Paper
Sept 2016: Pitch perfect: new trends and winning business in PR
White Paper
Aug 2016: Pitching tips taken from Gorkana media briefings
White Paper
July 2016: 9 key insights into journalism and social media in the UK
White Paper
June 2016: Proving earned media success
White Paper
May 2016: Pitching: the good, the bad and the ugly
White Paper
April 2016: Crisis comms in the evolving media landscape
White Paper
March 2016: The changing identity of PR in the modern media mix
White Paper
Jan 2016: The PR opportunity as business issues fuel mainstream media
White Paper
Dec 2015: Comms, content and creativity – an annual round-up
White Paper
Nov 2015: Remembering the art of conversation
White Paper
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