Measurement is crucial if you want to prove PR and communications success.However, it is clear that not enough businesses and brands are benefiting from analysis and measurement of their comms initiatives and many don’t see the relevance to themselves and their organisation. Even if they hear the message that they should measure PR activity, they don’t always know how they should go about it. Most importantly, they don’t know how they can benefit from it.

In this short White Paper, published during AMEC measurement month in September 2016, we look at analysis best practice in PR and how you can use it to make your comms more effective.

This study shows why analysis in PR and comms is important, and explains how to get started when implementing a robust measurement programme, and – with the help of a new case study of AMEC award-winning work for NHS Blood and Transplant shows how to use analysis to prove campaign successes and ROI.

Please fill in the form to download this White Paper now.

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