To produce this exclusive 2017 Global Comms Report, Cision joined forces with leading industry magazine PR Week to shed light on the steps necessary for comms and PR to get the budgets and investment it needs to establish its rightful place in the modern marketing mix.
According to the report, communicators are struggling globally to connect the dots between their work and the actual business results successful comms and marketing content produces. In fact, three-quarters of the 425 respondents to the global survey, which covered the UK, US, Canada, China, Germany, France and Sweden, feel the comms industry can do a better job at measuring and proving its impact on business objectives.
The report confirms that PR and comms professionals in the UK are faced with similar global challenges. For instance, 67% of UK respondents highlight tightening budgets as one of the top three most difficult comms challenges they currently face.