The influencer marketing industry has grown rapidly in 2017. In a series of interviews with industry leaders including YouTube star Caspar Lee, W’s Sophie Raine and supercar vlogger Mr JWW, this white paper seeks to uncover the secrets of its success:
- It outlines five influencer marketing trends to watch in 2018, providing a clear vision for the future of the industry.
- It looks at why targeted influencer partnerships can often deliver far greater results than mainstream media coverage on its own.
- And it reveals how technology is helping brands capitalise on the biggest influencer marketing opportunities in the world today.