Much has changed in media and PR in recent years, but the ability to pitch to journalists is still an essential skill that needs to be mastered for a successful media relations campaign.

This White Paper asks journalists from across the media spectrum, as well as senior PR professionals, what they believe makes for a well-delivered PR pitch to the press, whether it’s by email or (if you’re really brave) by phone.

It’s important for PR and communications professionals – at every level – to get this right. PR experts from across the industry say it’s an important way of gauging the market, understanding how the media works and getting a
feel for what makes a good story.

Most journalists remember being on the receiving end of a bad pitch. But, equally, many value their relationship with PRs and the effort that goes into a good, relevant and interesting pitch. So, with the help of insights that editors and journalists have shared at exclusive Gorkana media briefing events and interviews, we find out what works, and what doesn’t, when PRs pitch ideas to the press.

Delving into their own experiences, both good and bad, journalists and PR professionals offer a mix of dos and don’ts for building strong relationships with the media, as well as useful guides for those looking to build a career in comms.

Download the White Paper to find out more.

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