It’s been a year of big and memorable events – and we’re not just talking about your Brexits or your Trumps.

2016 saw another year of exclusive Gorkana media briefings with some of the UK’s most influential editors and journalists, ranging from senior teams at The Economist, The Independent and BBC Radio 4’s Today Programme to leads at BuzzFeed, Virgin Radio UK and The Sun.

As a rather tumultuous 2016 comes to an end, we’ve pulled together some of the best tips journalists have offered, from more than 30 top titles this year, on how PRs can succeed when pitching to the press.

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