Over the last 15 years, the value of the technology sector has boomed, both in market capitalisation and importance to society. This has created both great opportunities and challenges for how tech brands communicate.
The amount that tech now dominates our daily lives means that brands in the sector are seen in a different way to other companies. This increases the risk of reputational damage for tech companies, as issues will affect a larger proportion of the population.
This white paper will use Cision’s insights to analyse how tech brands should communicate their use of data, as well as the responsibility companies face when it comes to their impact upon society.
It will also examine public sentiment on tech companies’ tax efficient practices and suggest ways in which companies can operate to minimise the possibility of taking a hit to their reputation which wipes millions off their value.