Taylor Herring has been appointed by Kellogg’s to promote its role as official sponsor of Team GB and its #GreatStarts campaign 100 days ahead of the Rio Olympics.
Olympic stars, including Sir Steve Redgrave, Louis Smith and Rebecca Adlington, are featured in #GreatStarts recreating iconic Hollywood morning scenes.
The campaign will roll out over the coming months and will include a UGC competition where the public will be encouraged to share their #GreatStarts for a chance to win a trip to Rio to see the games live.
Taylor Herring, which won the account following a competitive pitch, is providing creative, PR and digital activity for the eight month campaign.
Activity will span the pre/during/after Olympic periods. Taylor Herring worked closely with Kellogg’s retained media agencies.
Louise Thompson-Davies, brand PR manager at Kellogg’s, said: “Taylor Herring’s ideas and ability to create newsworthy content across all our platforms really stood out for us. Its experience in creating ‘Wow’ media moments and working with talent was also a big bonus and we are looking forward to a record breaking year in 2016 for both team GB and Kellogg’s.”
Peter Mountstevens, Taylor Herring’s managing partner, said: “We are delighted to be working with Kellogg’s on such an exciting campaign.We all remember the buzz and goodwill around the 2012 Olympics and we plan to build upon those memories with a dedicated, content led campaign that truly engages with the British public.”