Rooster tees off with Topgolf UK brief

Rooster has been appointed by Topgolf UK, which has entertainment venues in Surrey, Essex and Watford, to raise its profile across the UK.

Topgolf claims to combine the “fun of quick-fire target golf with food, drink and entertainment”. With more than 80% of visitors classing themselves as non-golfers, it says there is no need to have played golf before attending. However, golf lessons and “league nights” and junior school holiday camps are available.

The company had more than eight million annual visitors to its UK and US venues last year. Rooster has been briefed to deliver a strategic PR and social media campaign to build awareness and educate consumers and the media about the brand experience.

Claire Kendrick, head of marketing UK at Topgolf, said: “As Topgolf continues to grow in popularity, with new events and an expansive dining and bar menu, we are delighted to bring Rooster onto the green to help communicate our unique offering. Our venues offer something for everyone, throughout the week, day and night. If you like fun, you’ll love Topgolf.”

James Brooke, MD at Rooster PR, added: “We are pleased to announce our appointment by Topgolf, a truly innovative business enterprise that will change the way we view golf. The unique point-scoring game and entertaining setting is truly addictive and makes for an entertaining day or night out.”