Henley Royal Regatta has appointed Hanover Communications to provide PR support for the annual rowing event’s 2016 edition and help enhance its reputation for future years.
Hanover Sport, the agency’s sports practice, has been briefed to ensure that Henley Royal Regatta, which this year takes place from 29 June to 3 July, is viewed by the UK’s media as “one of the summer’s foremost sporting occasions”.
Sir Steve Redgrave, Olympic Gold Medallist and chairman of Henley Royal Regatta, said: “We are delighted to be working with Hanover Sport because we feel that they match our drive and ambition to grow what is already a very prominent fixture in the sporting calendar, whilst upholding many of the famous traditions, which have made the regatta so unique.”
Claire Furlong, head of Hanover Sport, added: “We are very excited to be working with Henley Royal Regatta at such an interesting time, particularly in an Olympic year. It is vital that the regatta continues to build on its previous successes and Hanover Sport will help to play a key role in introducing new audiences to the event as well as driving greater fan engagement.”
As well as the Henley Royal Regatta, Hanover Sport works with the National Football League (NFL), the England and Wales Cricket Board (ECB), and Wildbunch Media, the publishers of Men’s and Women’s Running, respectively, as clients.