Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Olympic Holidays hires TippetPR
UK-based travel company Olympic Holidays has hired TippetPR on a one year communications brief which encompasses trade, consumer and digital activity. TippetPR will look to [...]
Hotwire wins multi-country brief with Nuance
Hotwire has been appointed as the European PR agency for Nuance, a business providing voice and language tools for both businesses and consumers. The agency will work across [...]
Elephant Communications makes senior hires
Elephant Communications has made two appointments to support the consultancy’s growth in 2016. Jim Follet joins Elephant as account director and will work on the agency’s [...]
Economist group study finds execs trust brand content
The Economist Group’s ‘Economist Intelligence Unit’ study has shown that emerging executives are more likely than their elders to trust brands as publishers. The study, [...]
How the rise in chatbots impacts digital PR
Chatbots, which brands and publishers are using more frequently to engage with digital audiences, could reach up to two billion users in the next couple of years, according to [...]
Iroquois wins UK brief for Olympics’ official supporter 361°
Chinese sports footwear brand 361°, an official supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August, has chosen Iroquois to handle its UK PR as [...]
GCI Health launches ‘The ZEST Project’ to find top talent
GCI Health has launched The ZEST Project for the second year in a row as it looks to attract the UK’s top graduate talent. Applications for The ZEST Project open today and [...]
Lloyd’s insurance market reappoints Gong
Gong Communications has been reappointed to work on Lloyd’s insurance market’s international diversity and inclusion festival, ‘Dive In’. The agency will manage this year’s [...]
Hanover promotes Henley Royal Regatta 2016
Henley Royal Regatta has appointed Hanover Communications to provide PR support for the annual rowing event’s 2016 edition and help enhance its reputation for future years. [...]
David Wiles joins Good Relations as consumer director
Chime-owned Good Relations has brought in David Wiles from Shine @ The Academy as consumer director, with a brief to provide senior client advice and business development. [...]
Cannes Lions announces PR jury
The Cannes International Festival of Creativity has announced a 21-strong jury for the PR Lions awards, chaired by Edelman’s John Clinton. The jury features Kat Thomas, [...]
Portland Engagement launches assessment tool
Portland Engagement, the internal comms practice opened by Portland Communications last year, has launched an engagement assessment tool called HERO which it is offering in a [...]
The Gorkana Weekly Industry News Brief: 23 to 30 April 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Callcredit appoints Octopus Group
Consumer data specialist Callcredit Information Group has appointed Octopus Group as its retained PR and social media agency following a competitive three-way pitch. Octopus [...]
MHP recognises young journalism talent
MHP Communications has announced its 30 To Watch 2016, its annual list of young journalists who are “making a difference” to the UK media industry. Ian Kirby, head [...]
Amazon hires Ruwan Kodikara in corporate comms role
Ruwan Kodikara, a former special adviser to the deputy Prime Minister, has been appointed as senior manager of corporate communications at Amazon UK. Kodikara will join late [...]
Red Consultancy wins WorldRemit brief
WorldRemit, the UK’s fastest-growing tech company according to Deloitte, has appointed Red Consultancy as its UK comms agency. The WorldRemit app lets people send money [...]
Burson-Marsteller to promote Aarhus as culture capital
Burson-Marsteller’s brand and consumer practice has been chosen to promote Denmark’s second largest city, Aarhus, in the run-up to its year as the European Capital of Culture [...]