Portland Engagement, the internal comms practice opened by Portland Communications last year, has launched an engagement assessment tool called HERO which it is offering in a service to clients.
The name is an acronym for Hear, Engage, React, Optimise, and Portland claims that “unlike traditional opinion survey tools, HERO examines your unconscious decision-making and reveals how employees and members really feel about an organisation”.
Portland collaborated with behavioural psychologist Dr Simon Moore and his team to develop the tool, which generates a “sentiment map” covering five areas of focus; relationships, job demands, job control, support and job role.
Dr Simon Moore (BSc, PhD, CPsychol) said: “Emergent psychological research highlights that employee well-being is a significant factor in determining an organisation’s productivity, creativity and communications. Traditional techniques don’t always reveal the whole picture and companies do not get to the whole truth.
“We were excited to work with Portland to develop a unique well-being assessment tool that deploys non-conscious methods capturing the real factors that impact employee well-being – so that as psychologists we can then investigate them.”
Dr Jane Brearley, partner at Portland Engagement, added: “The prototype will give you a pulse check on your employees and uncover those areas that need exploring. This gives us a perspective from which we can work with clients to create an engagement strategy that reflects the needs of employees.”
Pictured above, at the launch (left to right): Dr. Jane Brearley (Portland), Dr. Simon Moore, Siobhan Newmarch (Portland) and Susannah Clements