The Gorkana Weekly Industry News Brief: 3 – 9 September 2016

Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana News.

People News

Twitter has brought in Kristin Binns, VP for comms at health insurance firm Anthem, as senior comms director.

NBCUniversal 2

Lee Raftery

Miriam Sapiro, former deputy US trade representative in the Obama administration, has joined Finsbury as partner and head of its Washington DC office.

Former BBC journalist Jack Baine has joined Good Relations’ broadcast arm, Good Broadcast, as a consultant.

NBCUniversal International has promoted its EVP for marketing and comms, Lee Raftery, to chief marketing officer.

Edelman UK has appointed Toby Gunton, head of innovation at media agency OMG UK, to the newly-created role of general manager, digital.


Pitch Wins

Pitch 2

A Tag Heuer substitution board

TAG Heuer has appointed Pitch Partnerships, the new sponsorship division for Pitch PR, to launch the luxury watch brand’s partnership with the Premier League.

Full Fat has been brought in to develop a launch campaign for Boxpark Croydon, which is the brand’s first food and drink-focused location due to open in late October.

Berlin-based mobile advertising technology provider, RNTS Media, has appointed Newgate Communications to provide financial PR, corporate PR and investor relations services.

Over-50s specialist Saga has appointed MHP as its retained financial and corporate communications adviser.

Agency News

Lawrence Dallaglio pays a visit to Oakfield school in Newcastle to see how some of the pupils there have been taking part in his Dallaglio Foundation. The foudation was set up by Lawrence to nurture and develop the essential skills of disadvantaged young people.(Note no names of pupils to be used)Pic: Andy Commins 21/02/15

Lawrence Dallaglio pays a visit to Oakfield school in Newcastle

Bottle has partnered with the Dallaglio Foundation, an initiative founded by former pro rugby player Lawrence Dallaglio, on a pro bono basis to bolster the charity’s PR and content offering.

Tech and B2B specialist Fourth Day PR will offer PR and content services to the DACH region (Germany, Austria and Switzerland) after opening an office in Berlin.

PR consultancy Spreckley is looking to capitalise on the growing digital technology sector in Scotland with the opening of a satellite office in Stirling.


‘BuzzFeed speak’ leads the media agenda
Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of Generation. He explains how this trend will affect media relations.

How to pitch to broadcast media
Good Broadcast this week welcomed BBC journalist Jack Baine onto its team as a consultant. Working on programmes including BBC World News TV, BBC Radio 1 Newsbeat and BBC Radio 5 Live, his 20 plus years at the public broadcaster has seen him on the receiving end of many a PR pitch. As he moves over to PR, he shares six top tips on how best PRs can sell-in stories to broadcast media.

News Analysis

Forster on how focusing on social change is good for business
As B Lab announces the agency’s success, Peter Gilheaney, Forster Communications’ PR director, talks to Gorkana about how it has won the awards for good business practice and how a long-term social change strategy has helped the agency differentiate itself.

iPhone 7 launch: comms pros on Apple’s PR strategy in 2016
Apple has altered its social media strategy as it prepares for its biggest launch event of the year. Ahead of the product launch later this week, Gorkana asks PRs from Babel, Berkeley, Wildfire, as well as Dan Grabham, editor of T3, about any changes to its PR approach in 2016.


MEASUREMENT MONTH: How AMEC’s Integrated Evaluation Framework brings measurement to life
Gorkana kicked off AMEC’s Measurement Month with a webinar on Best Practice in PR Measurement where Giles Peddy, group MD at LEWIS, and Paul Hender, head of insight at Gorkana, explained the importance of AMEC’s Integrated Evaluation Framework and how comms professionals can use the free tool to prove, and improve, the effectiveness of their work.

Journalist News

Rachel Jupp is now editor of Panorama. She was previously deputy editor of Newsnight and has also worked at Channel 4 News.

James Gheerbrant has been appointed sports reporter at The Times. He was previously a broadcast journalist at the BBC.

SHARES is to become a digital-only product from 6 October 2016. The last print edition of the weekly magazine will be 29 September 2016. The retail investors’ publication is going digital to align with the way in which most people now research and make investments.

Nina Trentmann has been appointed news editor at The Wall Street Journal’s CFO Journal, where she will be covering corporate finance from London.


National Trust Mischief PR 4

PR Case Study: 50 Things To Do Before You’re 11¾

When the National Trust wanted to send a rallying cry to the kids of the UK this summer to “start a lifelong love affair with the great outdoors”, Mischief built on the trust’s existing ‘50 Things To Do Before You’re 11 ¾’ campaign by enlisting the help of Game of Thrones star and musician Raleigh Ritchie to pen an exclusive rap to champion the entertainment value and endless imaginative possibilities of the humble stick…

60 Seconds with Louie St Claire, Harvard

Louie St Claire, managing director at Harvard, talks to Gorkana about tech specialism, hiring the right people and what it takes to be successful in the PR industry.

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