Twitter has brought in Kristin Binns, VP for comms at health insurance firm Anthem, as senior comms director.
Binns will handle all consumer and corporate PR activity for the social media platform.
As well as Anthem, she has worked in PR roles at companies including NBCUniversal and GE Healthcare.
She will report to Leslie Berland, chief marketing officer at Twitter.
Yesterday (7 September), Berland tweeted: “Excited to announce @kristinbinns joining our team leading corporate and consumer communications for @Twitter! Thrilled to have her!”
— Leslie Berland (@leslieberland) September 7, 2016
In response, Binns added: “Thanks @leslieberland! So jazzed to join team @twitter. Can’t think of a more relevant and dynamic place to be!”
— Kristin Binns (@kristinbinns) September 7, 2016