Opinion: University students pose a different challenge to brands and PRs
It’s Freshers’ Week at universities up and down the country and many PRs see this as the golden moment to establish a meaningful conversation between brands and new [...]
60 Seconds with Lucinda Kemeny
Lucinda Kemeny, who recently (19 July) joined British American Tobacco as head of communications of Next Generation Products (NGP), talks about her decision to move in-house [...]
Opinion: Why Iran is turning to proactive communications
Salamander Davoudi, co-founder and managing partner at Tancredi, explains how Iran’s corporate environment makes it an exciting frontier for PR. Iran is emerging as one [...]
Opinion: Mastering the basics of media relations
Thanks to technology and social platforms, media is accessible, almost everywhere and, in theory, can be used by every brand. So why do many businesses ignore the basics of [...]
Opinion: Make video streaming work for your budget
Rory Green, videographer at broadcast PR agency Shout! Communications, talks about video streaming as a valuable tool for PR campaigns and explores live streaming options for [...]
Opinion: How to pitch to broadcast media
Good Broadcast this week welcomed BBC journalist Jack Baine onto its team as a consultant. Working on programmes including BBC World News TV, BBC Radio 1 Newsbeat and BBC [...]
Opinion: ‘BuzzFeed speak’ leads the media agenda
Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of [...]
Opinion: Making the most of employee-led storytelling
Sophie Lister, a client director at Hudson Sandler who specialises in corporate storytelling, talks about the value of an employer brand, and shares some tips for engaging [...]
Opinion: How PRs can optimise content for consumers
Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]
Opinion: Five ways the Great British Bake Off can enhance a brand’s profile
Great British Bake Off returned to the screens last night and, with last year’s average audience comprising more than 12 million people, there is huge opportunity for brands [...]
Pitching to the Press: top tips from Gorkana’s media briefings
Gorkana’s PR News Alerts are taking a break for the next two weeks. But never fear, we’ve got something very special for you to mull over during that time. Here are eight top [...]
PR Apprenticeships – views from a rising star
Jessica Kirby was one of the first to take part in the PRCA’s year-long PR Apprentice scheme back in 2012. Four years later, and now a senior account executive at Cirkle [...]
Opinion: The five essential ingredients for a good CEO-communications director relationship
A good relationship with the CEO is essential for communications directors who want to make themselves heard within their organisation. Kate McFerran, partner at Westbourne [...]
Opinion: PR – Pioneering the way for women in senior roles
Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need [...]
Opinion: Ethics in the PR industry
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
White Paper: 9 key insights into journalism and social media in the UK
Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used [...]
Opinion: How recruitment can close the PR skills gap
Peter Cobley, managing director at recruitment consultancy Found Us, explains how he thinks talent pipelining could help tackle the PR industry’s skills gap.  [...]
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