Why wine PR doesn’t have to leave you with a headache
Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult [...]
Opinion: A joined-up approach is key to creating top B2B campaigns
Murray Carmichael-Smith, managing partner of integrated marketing agency bcsAgency, explains why he uses a made-up word to sum up success in B2B PR and marketing. B2B [...]
Opinion: Why PR and digital agencies need to “co-create”
Aalia Walker, co-founder of SMACK, a London-based digital agency which works with clients including Ted Baker, The Body Shop and Molton Brown, believes co-creation between PR [...]
Seven ways to make the most of broadcast media
Good Broadcast‘s Phil Caplin shares some advice from Sam Taylor, executive editor of the BBC News Channel and BBC News at One, and Tom Bateman, BBC News correspondent, [...]
Ten top tips on how to succeed in luxury PR
Last week, Maria Boyle, founder of MB Communications, was recognised as one of the world’s 25 smartest women working in luxury this year, according to Luxury Daily’s Luxury [...]
Opinion: Harnessing the power of local radio
Josh Wheeler, general manager at broadcast PR specialist Markettiers Manchester, argues the value of local radio and offers tips for PR professionals looking to target it in [...]
Opinion: PR’s 2017 Trifecta
Alan VanderMolen, president international at We Communications, looks to the year ahead and makes three key predictions for the PR industry. As my father likes to remind me [...]
9 social media predictions for 2017
We’re only 10 days into the New Year and already we’re seeing the launch of virtual reality shoes at CES and rumours of a Tweet edit button coming to Twitter. With new trends, [...]
Influencer marketing: what’s next in 2017?
Last year, influencer marketing came of age in terms of its power and popularity. According to Matt Donegan, MD at social influencer marketing platform Social Circle, 2017 [...]
Opinion: How to create a winning crowdfunding strategy
Since launching its crowdfunding division in 2013, Dynamo has raised over $30 million for clients on platforms such as Kickstarter and Indiegogo. As the agency prepares to [...]
Opinion: Combating stress in the workplace
Aliya Vigor-Robertson, co-founder at JourneyHR, talks about employee wellbeing in the ever-changing PR and agency environment, and offers suggestions for how it can be [...]
Opinion: Reputation and risk – how the two worlds work together
Headland recently launched a new reputation risk proposition. Simon Burton, partner at Headland, will lead the new proposition with Hans-Kristian Bryn, a former partner for [...]
Opinion: social media opportunity in 2017
Danny Whatmough head of social, EMEA at Weber Shandwick, talks about PR and social media in 2016, and his expectations and hopes for the medium in 2017. 2016 was quite a year, [...]
Opinion: Four steps to choosing the right influencers for your brand
Following last week’s launch of the Gorkana Guide to Influencer Marketing, Carli Goodfellow, director of digital influence at Cirkle, shares her very own four-step [...]
Opinion: Seven deadly ways to approach an influencer
Following yesterday’s launch of Gorkana‘s Guide to Influencer Marketing, Joe Friel, head of influencer relations at Good Relations, says there are seven ways PRs [...]
Opinion: Four ways to get your PR workforce up to scratch on digital
The convergence of technology and digital has become a significant force within all forms of stakeholder engagement. The failure to deploy technology and digital comms can [...]
Opinion: PR can address lack of insight in B2B
Richard Fogg, CEO at CCgroup, talks about the lack of insight in B2B PR when compared with its consumer counterpart. PR is a ‘science’, he says, and can provide [...]
Opinion: Collaboration and crisis comms
Victoria Cross, managing partner at Instinctif Partners, argues that preparation for a crisis relies on collaborative communications. I chaired a panel debate recently for a [...]