Opinion: The future of video reporting is sponsored content
Dr James Ohene-Djan, co-founder of reporting network WinkBall and senior lecturer at Goldsmiths University, discusses the rise of sponsored video content. Since the dawn of [...]
Opinion: The key earned media video trends in 2018
Rory Green, videographer at specialist broadcast agency Shout! Communications, predicts how video content in the PR industry will evolve in 2018. Video content is ever [...]
Four trends to shape earned media in 2018
2018 promises to be another intriguing year in the evolution of the PR industry as economic, social and technological trends continue to change the earned media landscape. [...]
Rule 5 launches video content venture – ‘V’
PR and digital comms agency Rule 5 is to launch a new video content venture, ‘V’, at the two-day Prolific North Live 2017 event, which starts tomorrow (15 [...]
Ikegami appoints Bubble & Squeak as EMEA comms agency
Bubble & Squeak has won the contract to provide EMEA PR, event and marketing services for camera and image processing equipment business Ikegami. The agency, which is a [...]
PR Case Study: Barnardo’s #BelieveinMe
With its #BelieveinMe campaign, Barnardo’s worked with Stand Agency to highlight the strength and potential of the vulnerable children and young people that it supports. [...]
Video becomes the main driver for brand loyalty
Well over half (59%) of consumers say they are more likely to develop loyalty to a brand if they watch a video about it that they like, according to new research from video [...]
Clarion launches in-house video production service
Clarion has launched a new in-house production arm to complement the company’s existing suite of digital and content creation services. The agency will have a team of [...]
White Paper: The Power of Video in PR and Comms
The Power of Video in PR and Comms: How communicators and journalists use video to tell their stories As video becomes a favoured format online, an exclusive Gorkana White [...]
Opinion: Make video streaming work for your budget
Rory Green, videographer at broadcast PR agency Shout! Communications, talks about video streaming as a valuable tool for PR campaigns and explores live streaming options for [...]
PR Case Study: #DontQuitDoIt
Inspired by clients who have been through life-changing injuries, Irwin Mitchell and Instinctif Partners launched a campaign to highlight the crucial role that sport can play [...]
Digital PR specialist Me:Mo launches production arm
Me:Mo has launched a dedicated production platform, Me:Mo TV, that specialises in making digital video content for brands. Me:Mo TV will look to deliver editorial film for [...]
AMEC 2016: Video highlights from day two
As the conference comes to a close, we look back at the highlights from the second day of the AMEC summit 2016 in London. The Association for the Measurement and Evaluation of [...]
AMEC 2016: Tina McCorkindale, president and CEO at Institute for Public Relations
Tina McCorkindale, president and CEO at Institute for Public Relations, calls the networking opportunities at the AMEC summit a personal highlight. She says, [...]
AMEC 2016: Michelle Vangel, VP of insight solutions at Cision
Michelle Vangel, VP of insight solutions at Cision, says that this year’s summit is about more than just measurement. She says: “We’re using metrics to [...]
AMEC 2016: Barry Leggetter, CEO at AMEC
As the second day of the AMEC summit gets underway, Barry Leggetter, CEO at AMEC, says: “It’s up to us to make measurement matter,” and calls this [...]
AMEC 2016: Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc
At her first AMEC summit event, Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc, praises a focus on strategic, integrated communications. She says that [...]
AMEC 2016: Andy West, group chief development officer at Hotwire PR
Andy West, group chief development officer at Hotwire PR, asks whether size matters, and talks about some of the inspiring case studies that have been shared at this [...]