Clarion has launched a new in-house production arm to complement the company’s existing suite of digital and content creation services.
The agency will have a team of producers, editors and camera operators on board and offer a range of services including filming, photography, editing, motion graphics and animation, time lapse video, event and corporate videos and social media clips.
For its first project, the team produced a news video for Aldi to launch the brand’s Back to School uniform range and showcase the quality of the clothing by road testing it on four active children.
As part of the investment in video content production, the agency will also be training all staff in video production skills.
Amanda Meyrick, Clarion CEO, said: “Online video is now at the forefront of PR services. We’re ideally placed to deliver it given our heritage in producing engaging and shareable earned media content that appeals to journalists and their readers, isn’t overly branded, yet still delivers against our clients’ campaign objectives.”
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