AMEC 2016: Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc
At her first AMEC summit event, Shonali Burke, ABC, president & CEO at Shonali Burke Consulting Inc, praises a focus on strategic, integrated communications. She says that metrics matter, but only if there’s insight.
The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC summit on Gorkana’s Youtube channel, as well as Gorkana News.