Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Manifest wins UK rollout brief for bike sharing company ofo
China’s largest non-docking bike sharing company, ofo, which is valued at over $1bn according to Bloomberg, has appointed Manifest as its retained agency to support its UK [...]
Museum of London hires Pagefield
The Museum of London, which tells the story of the city, has hired Pagefield to work on its upcoming City Now City Future season. City Now City Future marks a change in tone [...]
Alastair Campbell: ‘Comms will not fundamentally change because of Brexit’
Alastair Campbell is well known for his anti-Brexit views but he says comms is one industry unlikely to be affected as the UK leaves the EU. He talked to Gorkana at the [...]
Opinion: comms is critical to breaking the modern slavery taboo
Forster’s CEO Amanda Powell-Smith discusses how businesses need to openly talk about modern slavery and how comms can help. Modern slavery remains a real and present [...]
Hanover launches Middle East office in Dubai
Hanover launched its Middle East office today, which is headquartered in Dubai. The launch follows Hanover’s recent appointment as communication advisors on a number of [...]
Hotwire appointed for multi-country brief with Eaton
Hotwire has been appointed for a multi-country brief by power management company Eaton, following a six-way pitch. Hotwire will spearhead Eaton’s consumer and B2B [...]
Craft beer Fourpure hires Storm Communications
Storm Communications has been handed a PR brief by London-based craft beer producer Fourpure Brewing Company, following a competitive pitch. Based in Bermondsey, Fourpure was [...]
Gorkana meets… Vicente Sánchez Caro of Diez Minutos and Qué Me Dices
As editorial director and editor-in-chief of Diez Minutos and Qué Me Dices (QMD), how do you organise your work with both titles? The magazines share an editorial team and it [...]
Dreamland Margate hires W as part of £15 million regeneration plan
Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete [...]
Opinion: Article 50 – How comms professionals should react
And we’re off! Theresa May has finally invoked Article 50, signalling the beginning of the end of Britain’s European Union membership. The implications for business are [...]
Pagefield welcomes raft of senior advisors
Pagefield, which specialises in PR, reputation management, campaigning and public affairs, has made several additions to its team of senior advisors. The firm welcomes Dr [...]
Ketchum grows UK healthcare team
Ketchum has added Kate Paxton and Neil McLelland to its healthcare team in London. Paxton, SVP and director at the Washington DC healthcare practice, is now leading the London [...]
Ruder Finn launches risk management system
Ruder Finn, which operates in the United States, Europe and Asia-Pacific, has launched RiskSTAT, a reputation risk management system to help corporations prepare for risks [...]
The Petersham Hotel hires Custard Communications
Custard Communications has been appointed by The Petersham Hotel in Richmond, Surrey, to deliver a six-month PR contract, following an extensive refurbishment of the hotel’s [...]
PR Case Study: Young’s Gastro Date Night
To help position Young’s Seafood’s Gastro range as the perfect partner to Valentine’s Date Night, Kazoo sent a barbershop quartet to surprise and serenade journalists, [...]
Weber Shandwick enhances creative team
Weber Shandwick London has brought in award-winning creative Janelle Feliciano from digital and social agency Deep Focus. Based in Weber Shandwick’s London office, Feliciano [...]
60 Seconds with Gutenberg’s Harjiv Singh
Harjiv Singh, CEO and founder at Gutenberg, talks about the agency’s rebrand and shift towards a more integrated model, encompassing digital marketing. He says: [...]
Opinion: how PRs and ‘real’ news organisations should tackle fake news
Emma Morton, senior media strategist at Ruder Finn, on how the media industry can move forward from fake news. HOW did fake news leapfrog real stories? By speaking out, [...]