Craft beer Fourpure hires Storm Communications
Storm Communications has been handed a PR brief by London-based craft beer producer Fourpure Brewing Company, following a competitive pitch.
Based in Bermondsey, Fourpure was founded in 2013 by brothers Dan and Tom Lowe. The last four years has seen a rapid rise in production, going from an empty warehouse to producing more than 1.2 million litres.
Fourpure also recently won the Brewery Business of the Year award and Business Innovation award at SIBA’s (Society of Independent Brewers) annual BeerX awards.
Storm has been briefed to drive Fourpure’s ‘Inspired by Adventure’ ethos to both consumer and trade audiences, while establishing the company as the “go-to voice” in the craft beer space.
Elinor Tyler, head of consumer at Storm, will lead the account.
Adrian Lugg, marketing director at Fourpure, said: “We’re delighted to be working with Storm. The agency showed a real understanding of our business and we were impressed by the way the team responded to our brief in a creative and strategic way. I’m sure it will be the perfect partner to help us continue our fantastic journey.”
Tyler added: “London’s craft beer scene is thriving and Fourpure is at the vanguard of that growth. To be brought on board at such an exciting time for the brand presents us with a fantastic opportunity. The company lives and breathes adventure, providing the ideal communications platform, which we are looking forward to exploiting.”