Dreamland Margate hires W as part of £15 million regeneration plan

Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete reimagining” of the site.

The Gorillaz Demon Dayz festival will take place at Dreamland Margate on 10 June

W was retained by Dreamland’s operator, Sands Heritage Limited, following the £15 million investment to transform the park.

The agency will create campaigns to engage consumers, local influencer groups and stakeholders in the run-up to the park’s reopening on 28 April 2017.

As well as news management around the park itself, W will also support Dreamland’s portfolio of live music events scheduled for this summer, including the Gorillaz Demon Dayz festival on 10 June.

Jennie Double, commercial director for Dreamland Margate, said: “We’re excited to be working with W to amplify the new Dreamland offering.

“The W team shares our passion for the park and we’re looking forward to harnessing their experience with brands and live events to communicate the new Dreamland to audiences across the UK.”

Warren Johnson, founder and CEO of W, added: “Dreamland Margate is a fantastic proposition – more than a century of legacy blended seamlessly with contemporary culture and an impressive live music offering, making it ripe for crafting a multi-faceted PR programme that appeals to a broad consumer base.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]