Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Trio of wins for Influential
Comms agency Influential has won and delivered a trio of integrated creative campaign briefs for Liverpool John Lennon Airport, Chargepoint Technology, and The City of [...]
Telecoms firm Toople appoints Redleaf
Redleaf Communications will act as financial, corporate and trade PR adviser to telecommunications service provider Toople. Rebecca Sanders-Hewett, managing director at [...]
Alex Myers buys out co-founders of Manifest London
Manifest London’s co-founder, Alex Myers, has taken full control of the agency, as well as Manifest New York, following a deal that sees minority shareholders Nev Ridley and [...]
Opinion: PR – Pioneering the way for women in senior roles
Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need [...]
Video case study: MSD Animal Health – The Big Tick Project
Shout Communications and MSD Animal Health used video, research and influencers to raise awareness of the danger posed by ticks. The campaign led to increased sales of [...]
10 Reasons Why’s Emily Hartridge joins Exposure Digital
Exposure Digital has appointed Emily Hartridge, creator of weekly YouTube show 10 Reasons Why, as content and influence manager, which it claims is the first time a UK agency [...]
The Gorkana Weekly Industry News Brief: 18-22 July 2016
Missed out on this week’s PR News? Get your handy round-up of the essential highlights of PR and media stories, features and events content over the last seven days on Gorkana [...]
Brand Finance launches brand value indices
Business valuation and strategy consultancy Brand Finance has launched two indices, in collaboration with Frankfurt-based Solactive, to show how brand value correlates with [...]
Gorkana meets… F1 journalist Christian Sylt
Christian Sylt, senior Formula 1 and motor racing journalist, talks to Gorkana about how he kicked off his career in the industry, founding Zoom, the F1 charity initiative, [...]
IFC Advisory hires Miles Nolan
Miles Nolan joins IFC Advisory as associate director from financial services business WH Ireland, where he was head of communications for four years. IFC is a financial PR [...]
The AA brings Prova onboard
The AA (The Automobile Association) has appointed Prova PR, a specialist automotive agency, to run a B2B thought leadership campaign. Prova will promote The AA to the fleet [...]
Opinion: Ethics in the PR industry
Adherence to a code of ethics is essential for the health of the PR industry, says Claire Walker, CEO at Firefly Communications. She suggests four top tips to ensure that high [...]
Rumpus appointed by paper manufacturer Northwood & WEPA
Manchester PR agency Rumpus has been appointed by household paper manufacturer Northwood & WEPA to drive trade awareness nationally. The brief focuses on the definition of [...]
Forster Communications to help inspire Londoners to recycle
Forster Communications has been chosen by Recycle for London to help increase domestic recycling rates in the capital city, following a competitive pitch. Recycle for London [...]
Farrer Kane promotes property developer SAS
Comms agency Farrer Kane has been appointed by London residential property developer SAS Investments (SAS) to lead on UK-based media relations activity for the company and its [...]
William Murray CEO leads management buyout
Food, drink and hospitality agency William Murray Communications has changed hands after a management buy-out led by CEO Anita Murray. Founded in 1989, the agency has 25 [...]
Opinion: Influencer Marketing – you have to earn it!
W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s [...]
Gorkana meets…Klaus Fiala and Forbes Austria
Tell us about your role and remit at Forbes Austria. I am a reporter covering business and finance, specifically for the investment section of our monthly print issue, where [...]