The brief focuses on the definition of Northwood & WEPA’s brand messaging, the revitalisation of its web presence and on building social media engagement. Rumpus will also work on improving the business’ visibility in trade media and among existing and potential buyers.
Paul Evans, managing director at Rumpus, said: “Our B2B team will be capitalising on the heritage, expertise and innovation that underpins the Northwood & WEPA story, building belief with buyers that Northwood & WEPA is the first choice for driving growth in the household paper category.”
Deborah Veitch, customer marketing manager at Northwood & WEPA, added: “Although Northwood & WEPA formed just three years ago, the business has a strong heritage in paper manufacture reaching back to the 1950s. Rumpus’ campaign strategy will boost awareness of our years of expertise and strong innovation with potential clients, making us top of mind for good value, high quality household paper products.”
Rumpus recently moved to larger premises in Altrincham.