Swedish creative agency takes Grand Prix PR Lion

In contrast with Cannes Lions 2015, when the Grand Prix PR Lion was won by PR agency MSLGroup, this year’s most coveted award was won by Swedish advertising agency, Forsman & Bodenfors.

Co-op 1

The Organic Effect campaign for Co-op


Forsman & Bodenfors won the PR Lion Grand Prix award for its The Organic Effect campaign with Co-op. The campaign, produced in collaboration with Stockholm PR agency, King Street, media agency OMD and production company Acne Production, focuses on the benefits of an organic diet. The campaign is credited with boosting sales at Co-op, as well as changing the public’s attitude towards organic food.

A total of 19 Gold Lions, 30 Silver Lions and 34 Bronze Lions trophies were awarded. Weber Shandwick-owned Prime Sweden secured three Lions; one Gold, one Bronze and one Silver, and Edelman and its sister agency Zeno both took home Bronze Lions.

Five of the 84 PR Lions won at this year’s Cannes Lions festival were awarded to PR agencies. Advertising, marketing and digital agencies won the majority of the awards, having also dominated the shortlist earlier this week.

The award winners were announced on Tuesday night (21 June 2016).

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