Why it
Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Meet the Journalist: TI Media
Meet the Journalist: TI Media’s Lucy Gornall
Lucy Gornall, health and fitness editor of TI Media’s weekly magazines, reveals how she is able to manage content across multiple publications, how she likes to work [...]
PR News in Brief
PR news round-up (28-31 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, new hires at Telefonica UK and Hudson Sandler and the Hacks vs Flaks [...]
Opinion: Why marketers are investing in micro partnerships
Opinion: Why marketers are investing in micro partnerships
Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, [...]
LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
60 Seconds with TVC Group
60 Seconds with TVC Group’s James Myers
James Myers, group managing director at TVC Group, reminisces about his time at the agency as it celebrates its 20th anniversary. TVC Group has just turned 20, with you at the [...]
PR News in Brief
PR news round-up (20-24 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, LADBible’s CommsCon session and new wins for Cirkle, Red Lorry [...]
The four steps to creating a foolproof crisis comms response
Building a foolproof crisis comms response in four steps
Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from [...]
PR Case Study: Flint - PROCESSIONS
PR Case Study: Flint – PROCESSIONS
Flint created a media relations campaign to help Artichoke drive awareness of its PROCESSIONS march, which celebrated the 100th anniversary of women first being able to vote.  [...]
Opinion: Why the north offers a world of comms opportunities
Opinion: Why the north offers a world of comms opportunities
Alex Pegler, account manager at Higginson Strategy – which has offices in both London and Chester, explores how the northern powerhouse can drive comms opportunities [...]
60 Seconds with Bland PR
60 Seconds with Bland PR’s Alice and Heidi Bland
Alice and Heidi Bland, co-founders of Bland PR, reveal what it’s like to work with your twin, the pair’s complementary backgrounds and how the agency combines both [...]
PR Case Study: AmazeRealise - #AutoTraderGoals
PR Case Study: AmazeRealise – #AutoTraderGoals
AmazeRealise helped Auto Trader capitalise on the World Cup despite not being a sponsor through its #AutoTraderGoals campaign, which evolved as England progressed through the [...]
60 Seconds with Quill PR
60 Seconds with Quill PR’s Louise Hill
Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing [...]
PR News in Brief
PR news round-up (13-17 August)
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk [...]
Opinion: Lack of CEO engagement in comms impacts business growth
Opinion: Lack of CEO engagement in comms impacts business growth
Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. [...]
Opinion: How award wins such as Product of the Year help build a PRable brand story
Opinion: How award wins help build a PRable brand story
Antonia Goddard, marketing and communications executive at Product of the Year, explores how brands can leverage winning an industry award. In the age of instant digital [...]
60 Seconds with Heavyweight Sports
60 Seconds with Heavyweight Sports’ Adam Roland
Adam Roland, founder of Heavyweight Sports, discusses why he left talkSPORT to set up the agency, its new Pound for Pound content arm and his favourite PR stunt. What made you [...]
PR News in Brief
PR news round-up (6-10 August)
Here’s a round-up of the week’s top PR news, featuring Don’t Cry Wolf founder John Brown, Grifco’s acquisition and new senior appointments at Headland [...]
Opinion: Why non-execs are PR
Opinion: Why non-execs are PR’s bridge into the boardroom
Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with [...]
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