Perhaps the most important role for a PR is to be able to guide their company or client through a crisis.
Given that nothing can wipe reputation, prestige and share price from an organisation quicker than a PR crisis which is spiralling out of control, crisis communications is, ironically, one of the best ways a communicator can illustrate their value to an organisation.
What is key from an organisational standpoint is that its comms team, whether it be in-house or an agency, projects an aura of calm and certainty which spreads to the rest of the group during a crisis situations.
For comms professionals to be able to provide the assurance that everything is going to be okay and that they are handling the crisis, they need a plan and a method which can be implemented as soon as an organisation enters a crisis situation.
In our latest white paper – The four steps to creating a foolproof crisis comms response – we explore the four key areas communicators need to cover to ensure their organisation can get on the front foot during a crisis while being secure and consistent in its response.
Items covered in the white paper include:
- Data-backed examples proving why a swift and organised crisis response is a necessity to limit reputational damage
- Being able to identify when an issue may lead to a crisis and why this is critical
- What should be in your crisis comms plan and how you can battle-test it
- How to build a working relationship with the legal team which helps you to get the messages you want out to the wider public
- Ensuring your spokespeople save rather than sink you
- How you can monitor and analyse the impact of your crisis comms response with the latest comms technology
To gather valuable insights into how you can survive a comms crisis, download The four steps to creating a foolproof crisis comms response by filling in the form below.