60 Seconds with The Academy co-founder Mitch Kaye

Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you decide to found a second agency – The Academy – after previously setting up Mischief? We sold Mischief to Engine in 2011. After the two years’ […]

Discover how PR can move from evolution to revolution

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their fellow professionals to embrace new ways of thinking and working, whether that be through encouraging organisations to fill vacuums, demonstrating the best examples of storytelling, producing the […]

Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the […]

PR news round-up (19-23 November)

Here’s a round-up of this week’s PR news, featuring our CommsCon content, Curzon PR’s Farzana Baduel and senior hires at Golin, London Stansted Airport and Stir. CommsCon  Watch our CommsCon highlights video to see the key insights gleaned from the event. You can also view all of our video interviews with our great line-up […]

60 Seconds with Curzon PR’s Farzana Baduel

Farzana Baduel, founder and CEO of Curzon PR, talks about being an ambassador for the Oxford Foundry’s L.E.V8 Women programme, how women can become PR leaders and combining a “boutique” agency with international clients. Congratulations, you have been chosen as one of seven ambassadors for the L.E.V8 Women programme as well as the resident PR expert […]

How to avoid “whiteness” and improve diversity in PR

The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the sector, a panel of industry experts stated at CommsCon. The panel – held in association with the CIPR Greater London Group – discussed research from Dr. Lee Edwards, associate professor in the department of media and […]

LADbible: Young people care about purpose-driven content

“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He highlighted that the social publisher’s younger audience wanted to see purpose-driven stories focused on issues they care about, referencing the title’s Trash Isles campaign. In a session moderated by Hotwire’s global […]

PR news round-up (5-16 November)

Here’s a bumper round-up of the last two weeks’ PR news, featuring our CommsCon content, the PRCA National Awards and wins for Smarts Communicate and Citypress. CommsCon Thank you to everyone who attended CommsCon last week. We have written-up some of our fantastic sessions, the links to which you can find below: Key CommsCon takeaways […]

Storytellers reveal how to develop great campaigns at CommsCon

Creative storytelling was the order of the day at CommsCon, as a quartet of fabulous female storytellers shared their thoughts on how to develop engaging narratives in the day’s opening panel discussion. Chaired by PRWeek editor-in-chief Danny Rogers, the panel featuring Virgin’s head of media relations Tamara Bennett, Adobe’s group manager, EMEA communications, Kelly Bergl, […]