Ketchum launches executive committee and appoints corporate MD
Ketchum has created an executive committee reporting to recently appointed London CEO Jo-ann Robertson. The committee will be responsible for talent development, client service and setting the agency’s strategic agenda to drive business performance in the UK. Ketchum has also hired Jamie Robertson as its managing director of corporate and public affairs. He will sit on […]
Case Study: Bee-A-BeeFarmer
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications [...]
Behind the Headlines with Storm MD Amanda Williams
Amanda Williams, MD of Storm Communications, on starting off working for PR guru Quentin Bell, the buzz of making the day’s news agenda and ridiculous requests from [...]
PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out
Andrew Barratt, head of Ogilvy Pride UK, is the PRCA’s Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you [...]
Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]
Case Study: Grolsch’s 400th Anniversary
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old [...]
Gorkana meets…Cosmopolitan editor Farrah Storr
It's three months since Farrah Storr was named the new editor of Cosmopolitan. In an exclusive interview with Gorkana, Storr talks about moving from a successful startup title [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]
W promotes Sophie Raine to head of brand
W has enhanced its senior leadership team with the promotion of associate director Sophie Raine to head of brand. Raine, who first joined W in early 2014, will continue to [...]
Golin, Hope&Glory and Unity win big at last night’s PR Week Awards
Golin, Hope&Glory, Unity, Battenhall and The Academy were among the big winners at last night’s PR Week Awards. At the ceremony, which took place in the Grosvenor House [...]
Case Study: Star Wars Post-it Note Murals
When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release [...]
Tesco hires eBay’s Steve Milton as group media director
eBay’s Steve Milton has joined Tesco as group media director, taking over from Tom Hoskin who is moving to Barclays as MD, group media relations. Milton spent eight years at [...]
Case Study: National Wallpaper Week for Graham & Brown
When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a [...]
Tin Man to launch Instagram app Takumi to connect brands with ‘influencers’
Tin Man has been chosen to launch Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram”, following a three-way pitch. Takumi [...]
Gorkana meets…Jazz FM’s Business Breakfast
Michael Wilson, presenter of Jazz FM’s Business Breakfast, on being the “Robert Palmer of the business world”, imagining the “typical” listener [...]
Gorkana meets…Daily Telegraph Stylist and Shopping
Sophie Warburton, stylist and shopping editor at the Daily Telegraph, on relaunching the fashion website, the mix of high end and high street content and why PRs need to place [...]
John Lewis seeks agency
John Lewis is on the hunt for a PR agency to develop and deliver a campaign for its new flagship shop in Leeds, which is due to open in late 2016. John Lewis will be the [...]
Gorkana meets…Daily Mirror’s Clemmie Moodie
Clemmie Moodie, associate features editor at the Daily Mirror, on being very upfront with PRs, having no set readers and an unfortunate incident involving the world’s [...]
Gorkana meets…Attitude
Gorkana catches up with Attitude editor Matthew Todd on celebrating the gay men’s magazine’s 21st birthday and launching the inaugural Attitude Pride Awards. [...]
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