Coffin on Cake PR has been appointed by British denim label Lee Cooper to manage the global launch of the brands’ premium selvedge denim range, ‘MADE IN ENGLAND’.
Produced only in England, the MADE IN ENGLAND collection is made up of three cuts for men and three styles for women, which is being offered to a limited number of leading denim retailers globally.
Coffin on Cake will provide a year-long campaign for Lee Cooper, working with denim influencers, stylists and fashion editors, with an aim to position key editorial content in the lead up to the product launch and associated brand events in October 2016.
The agency will lead on all fashion focused consumer and trade comms activity throughout the UK, whilst directing key territories globally, with launch events planned in London, New York and Paris.
Coffin on Cake will also launch and manage relevant social media channels for the brand.
Danielle Brown, head of marketing at Lee Cooper, said; “We were very impressed with Coffin on Cake’s pitch and strategy concepts to launchMade In England. Their authenticity in this market will be key to the success of this campaign and we’re excited to begin working with them.”
Dean Bennett, Coffin on Cake co-founder and company director, said: “It’s very encouraging to see a brand such as Lee Cooper, a British institution bringing its production of premium denim to the UK. We’re delighted to begin rolling-out our 360 degree campaign for them and look forward to a compelling year ahead.”