Morrisons hands product PR brief to Cirkle

Morrisons,  the UK’s fourth largest supermarket chain, has chosen Cirkle as its product PR agency as part of a planned review of its marketing agencies.

Cirkle will be responsible for publicising grocery products, with a particular focus on the fresh food made in Morrisons stores and factories, as well as beers, wines and its Nutmeg clothing range.

Andy Atkinson, group customer and marketing director at Morrisons, said: “We have been impressed by Cirkle’s creativity and understanding of our business. We look forward to working with them to showcase Morrisons products to the media and other influencers.”

Ruth Allchurch, MD of Cirkle, said: “We are delighted to be appointed by such a fantastic British brand as Morrisons.  We will work closely with their in-house team to drive fame across their product ranges and footfall in their stores.

“We believe that Morrisons is a fantastic fit for Cirkle both in terms of our expertise in the food and drink space but also the core values that we both share and we can’t wait to get stuck into supporting the business in the year ahead.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]