PR Case Study: #directfix
When car and household insurance company Direct Line wanted to enhance its “fixing” proposition, Unity took on the challenge to see just what the company could [...]
Case Study: The British Quidditch Cup
Thomas Ffiske, head of PR for QuidditchUK, explains the success of his campaign work around last month’s British Quidditch Cup, as the organisation looks to take the [...]
PR Case Study: Discover More
When Harley-Davidson wanted to tap into its target audience of touring motorcycle riders, Lexis set in motion an evolving ‘Discover More’ competition that would [...]
Case Study: Pulling Power – Giving Advanced Driving Courses “Sex Appeal”
When the Institute of Advanced Motorists wanted to enhance the appeal of its advanced driving courses among younger people, Tin Man came up with “Pulling Power”, [...]
Case Study: #carrythemhome
When KINC was approached by England Rugby last year to create social media excitement around the Rugby World Cup, the agency teamed up with Brit Award winning artist Ella Eyre [...]
Case Study: Celebrating 60 years of the Duke of Edinburgh’s Award
When Stand Agency was briefed to celebrate the Diamond Anniversary of the Duke of Edinburgh’s Award and launch its new Diamond Challenge, the agency enlisted a host of [...]
Case Study: Stick Tennis Tour Launch
When readers of The Sun opened the paper last Friday, they were met with a challenge to take on games editor Lee Price in a game of Stick Tennis Tour 2.0 that day. Behind the [...]
Case Study: The First 30 Day Battery Smartwatch
Find out what Red Hot Penny did to launch the first 30 Day Battery Smartwatch, which led to impressive global coverage and more than 250 pre-orders before launch. [...]
Case Study: Head Radical Launch
Working with top tennis star Andy Murray OBE and putting video at the heart of its campaign, Radiator and the team at Head Tennis and multi-media store Pro:Direct successfully [...]
Case Study: The Higgidy Sofa Supper Club
When Aduro Communications was tasked with creating a stand-out ‘WOW’ moment for pie brand Higgidy, the agency came up with the world’s first ‘Sofa Supper Club’ [...]
Case Study: Energizer ‘Waste to Wonder’
When Energizer approached Cirkle to launch its EcoAdvanced battery, which is made from recycled batteries, the agency created an attention-grabbing, battery-powered, a four [...]
Case Study: Bike Moments
Find out how Forster Communications helped raise the profile of road safety charity The Institute of Advanced Motorists by creating a series of tongue-in-cheek Facebook and [...]
Case Study: Positive Living Around the World
Find out how Threepipe launched a social media campaign to raise the profile of Standard Chartered Bank’s Positive Living HIV/AIDS education programme with the help of [...]
Case Study: DreamToys 2015
To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this [...]
Case Study: Bee-A-BeeFarmer
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications [...]
Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]
Case Study: Grolsch’s 400th Anniversary
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]
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