Case Study: Stick Tennis Tour Launch
When readers of The Sun opened the paper last Friday, they were met with a challenge to take on games editor Lee Price in a game of Stick Tennis Tour 2.0 that day. Behind the [...]
Case Study: The First 30 Day Battery Smartwatch
Find out what Red Hot Penny did to launch the first 30 Day Battery Smartwatch, which led to impressive global coverage and more than 250 pre-orders before launch. [...]
Case Study: Head Radical Launch
Working with top tennis star Andy Murray OBE and putting video at the heart of its campaign, Radiator and the team at Head Tennis and multi-media store Pro:Direct successfully [...]
Case Study: The Higgidy Sofa Supper Club
When Aduro Communications was tasked with creating a stand-out ‘WOW’ moment for pie brand Higgidy, the agency came up with the world’s first ‘Sofa Supper Club’ [...]
Case Study: Energizer ‘Waste to Wonder’
When Energizer approached Cirkle to launch its EcoAdvanced battery, which is made from recycled batteries, the agency created an attention-grabbing, battery-powered, a four [...]
Case Study: Bike Moments
Find out how Forster Communications helped raise the profile of road safety charity The Institute of Advanced Motorists by creating a series of tongue-in-cheek Facebook and [...]
Case Study: Positive Living Around the World
Find out how Threepipe launched a social media campaign to raise the profile of Standard Chartered Bank’s Positive Living HIV/AIDS education programme with the help of [...]
Case Study: DreamToys 2015
To launch the Toy Retailers Association’s DreamToys list, Bastion decided to recreate Christmas day on a mild November morning with a 25-foot Christmas tree surrounded by this [...]
Case Study: Bee-A-BeeFarmer
Rowse Honey, in partnership with the Bee Farming Association, created a new apprenticeship scheme to stop the decline of British bee-hives in the UK. Clarion Communications [...]
Case Study: End Marmite Neglect
With the nation facing imminent “Marmageddon”, W reignited Marmite’s 2013 Marmite Neglect campaign with a Marmite Neglect Helpline, a partnership with dating [...]
Case Study: Grolsch’s 400th Anniversary
To celebrate Grolsch’s 400th anniversary this year, Eulogy, with the help of street art collective Graffiti Life, decided to grab the attention of 25 to 34-year-old [...]
Case Study: EE’s 4GEE Action Cam Launch Stunt
To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To [...]
Case Study: Star Wars Post-it Note Murals
When Viking wanted to enhance its SEO value, the office stationery retailer, with the help of PR and SEO specialist Search Laboratory, decided to hijack the upcoming release [...]
Case Study: National Wallpaper Week for Graham & Brown
When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a [...]
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