Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
Roger Coupe Estate Agent briefs PMW
West Sussex-based marketing agency PMW has been brought on board by Roger Coupe Estate Agent to handle its PR and social media, as the property specialist celebrates its 25th [...]
Oman Air hires Four Travel
Oman Air has appointed Four Travel, the travel division of Four Communications, to handle its PR in the UK & Ireland. Four Travel will focus on promoting the international [...]
TVC briefed to help cut number of uninsured drivers
MIB (Motor Insurers’ Bureau) has brought creative agency TVC on board to help reduce the number of people driving without car insurance through a new awareness campaign. TVC [...]
TASTE announces new leadership team
London-based food and drink comms agency TASTE has restructured its leadership team with the appointments of Bite’s Ricky Davison, Spider PR’s Charlotte Joseph and We Are [...]
Opinion: How PRs can make the most out of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of [...]
Triple S Group hires FA’s Mark Whittle to lead PR company
Triple S Group, the management group for Wayne Rooney, has appointed the FA’s former head of media, Mark Whittle, as MD of its newly-formed PR company, Triple S [...]
PR Case Study: The Banana Ban
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a [...]
John Doe launches dedicated influencer division
John Doe has launched a global influencer division called John Doe_i, which the agency says will drive influencer activity across its client base. Services provided by John [...]
London Transport Museum Retail hires instinct pr
London Transport Museum Retail has selected instinct pr to handle the PR for some of its new Christmas product ranges and the launch of its revamped e-commerce website. [...]
Cartoon Network briefs Tin Man for new Ben 10 series
Cartoon Network has brought in Tin Man to handle the launch of the new series of its animated children’s series, Ben 10. Ben 10 features Ben Tennyson, who discovers an [...]
Neville McCarthy Associates wins Sushi Gourmet brief
Asian hot food service provider Sushi Gourmet has brought in Neville McCarthy Associates to handle its UK PR and comms activity. Sushi Gourmet, owned and managed by the Hana [...]
Hilton Dalaman briefs Hills Balfour
Hilton Dalaman Sarigerme Resort & Spa in Turkey has appointed travel PR and marketing consultancy Hills Balfour to handle its digital PR strategy in the UK and Ireland, [...]
60 Seconds with Manifest London’s Martin Farrar-Smith
Martin Farrar-Smith, branding and design director at Manifest London, believes agencies need to think less about media coverage and more about changing things, says all [...]
Personalised travel service CityUnscripted hires Rooster
Rooster has been handed a UK media relations brief by CityUnscripted, a new personalised travel service, which offers travellers planning and booking tools to help them get to [...]
Best Global Brands: what Mercedes, Toyota and Tesla are doing right
Interbrand’s Best Global Brands report has launched, identifying the 100 most valuable brands and automotive companies are leading the way. Media experts tell Gorkana why car [...]
Golley Slater PR partners with The Great British Exchange
The Great British Exchange, which supports British manufacturing and local suppliers, has named Golley Slater PR North as its PR agency and preferred PR supplier to its 500 [...]
Triumph Motorcycles hires Performance Communications
Motorcycle manufacturer Triumph Motorcycles has handed a UK PR and social brief to automotive and sports brand specialist Performance Communications, following a competitive [...]