Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
Mercieca wins Fairmont Hotels & Resorts brief
Mercieca has won a competitive pitch to deliver the Fairmont Hotels & Resorts activation at London Cocktail Week, the world’s biggest cocktail festival. The agency has [...]
Cottrell-Duffield in Tonic Communications takeover
Frances Cottrell-Duffield is now sole owner of PR and marketing agency Tonic Communications, following her buyout of co-founder Andrea Klar. Cottrell-Duffield established the [...]
Taylor Herring to promote Mills & Boon rebrand
Romantic fiction publisher Mills & Boon has engaged Taylor Herring to promote its upcoming rebrand, following a four-way pitch. Launching in January 2018, the campaign [...]
Diffusion wins Hilton London Bankside integrated brief
Hilton London Bankside has retained Diffusion to handle its consumer, business and trade PR following a competitive pitch. The agency has been briefed to build awareness of [...]
MHP Communications appoints Mike Robb as financial services head
MHP Communications has appointed Mike Robb as managing director into the newly created role of head of financial services, reporting to CEO Alex Bigg. Robb joins the [...]
Munch to launch travel venture for The Economist’s ex-PR VP
Sapienza Travel, a high-end cultural tour operator specialising in unusual and tough to access areas, has appointed Munch for its UK launch. The agency will be responsible for [...]
Opinion: From facts to fables – how corporate comms is embracing storytelling
What do near death experiences, commuter woes and the tampon tax have to do with corporate PR? Michael Taggart, director of storytelling at Foco, explains. The case for the [...]
Rakuten TV appoints Strike Media for UK publicity
Video-on-demand company Rakuten TV (formerly known as Wauki) has appointed Strike Media to handle its UK corporate and consumer PR. Strike Media will also support a brand [...]
Ketchum strategy director to weigh in on ‘art vs science’ comms debate
Ruth Yearley, Ketchum‘s insight and strategy director, will give her take on how communicators should combine science and creativity at an exclusive Cision event on [...]
Frank wins Israeli tourist office PR brief
The Israel Government Tourist Office has appointed Frank as its retained PR agency after a competitive tender and pitch process. Frank will increase awareness of Israel as a [...]
Opinion: Layer up to stop your media relations going cold
Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations [...]
This week’s PR news in brief (25-29 September)
Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Account wins The Lifestyle Agency has been [...]
Hume Brophy adds Eurosceptic ex-MP to its Brexit team
Comms consultancy Hume Brophy has appointed James Wharton, a former northern powerhouse and international development minister, as a senior adviser in its Brexit unit. Wharton [...]
Your chance to meet The Register at an exclusive media briefing
The Register‘s editor-in-chief Drew Cullen will brief PRs on the best ways to pitch the publication stories in London’s Blue Fin Building on Wednesday 4 October. [...]
Milk & Honey PR to promote “ethical alternative” to Uber
Piing, a self-proclaimed “ethical alternative” to Uber, has appointed Milk & Honey PR to handle its launch into the London market. Set up by British entrepreneurs Simeon [...]
William Murray Communications makes two board appointments
Specialist food, drink and hospitality agency William Murray Communications has appointed John Moss and Chris Dines as chairman and financial director respectively. Moss joins [...]
The simple “framework” that powers award-winning PR campaigns
Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision [...]
Bland PR wins Pollen + Grace brief
Healthy food company Pollen + Grace has awarded its consumer PR brief to Bland PR to increase its national presence. The agency has been tasked with communicating the brand’s [...]