Ketchum strategy director to weigh in on ‘art vs science’ comms debate
Ruth Yearley, Ketchum‘s insight and strategy director, will give her take on how communicators should combine science and creativity at an exclusive Cision event on Thursday 19 October.
In an intimate venue at London’s Courthouse Hotel, she’ll outline how customer insights and data are transforming the PR industry.
Then, she’ll draw on her 30-year career in marketing and comms to outline how she believes communicators can make the most of data-driven insights.
Yearley will be joined by Paul Hender, Cision’s head of insight for EMEA. With 13 years’ media intelligence experience, he is one of the industry’s leading authorities on data and measurement.
Together, they will examine how communicators can achieve the right balance between data and creativity to achieve the best results when planning their campaigns.
Philip Smith, Cision’s head of content marketing and comms, said: “While some communicators feel there’s a tension between data-driven comms and instinct, others are passionate about the potential data has to enhance the performance of their campaigns.
“This event will shine a light on what’s possible thanks to the latest advances in PR technology. And it’s sure to be packed full of actionable insights for data evangelists and sceptics alike.”
Demand is always high at these exclusive Cision thought leadership events – so reserve your place now using the form below.
Register now to secure your place
Please note, this event is exclusive to clients of Cision, Gorkana and PR Newswire. If you have any questions, email [email protected] and we’ll be happy to help.