Frank wins Israeli tourist office PR brief

The Israel Government Tourist Office has appointed Frank as its retained PR agency after a competitive tender and pitch process. 

Frank will increase awareness of Israel as a holiday destination and encourage more Brits to visit, working closely with Sharon Bershadsky and Sara Dagan, the tourism office’s UK director and PR manager respectively.

The agency will begin work by supporting the office’s presence at World Travel Market, the global travel industry event at Excel in early November.

It will also bring the office’s current ‘Two Cities One Break’ platform, contrasting Tel Aviv and Jerusalem, to life.

“We are constantly looking at bigger and better ways to encourage holidaymakers to put Israel at the top of their holiday wish list,” said Bershadsky. “With so much history, culture and adventure across the country on offer, we look forward to working with the team at Frank to showcase Israel as the ultimate holiday destination.”

Graham Goodkind, Frank’s chairman and founder, added: “I love Israel and am lucky to have been there on numerous occasions. We are really looking forward to bringing to life the ‘Two Cities One Break’ platform to encourage even more Brits to travel to Israel.”