Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
MHP/Engine and Pegasus among PRCA National Awards winners
MHP/Engine and Pegasus, with three awards each, were the big agency winners at last night’s PRCA National Awards. In addition, Direct Line Group took home the largest share of [...]
Opinion: ‘The US Election and when influencers don’t influence’
Nina Sawetz, head of editorial at Bottle, on why celebrity endorsements didn’t create a landslide win for presidential candidate Hillary Clinton and the new era of [...]
Is PR struggling to effectively communicate tech trends in retail?
Bringing together consumers’ online and offline experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how [...]
2016 Suzy Spirit Award winner Henry Playfoot joins 2017 judging panel
Henry Playfoot, the winner of the 2016 Suzy Spirit Award, has joined the panel of judges in their quest to find two exceptional PR and comms professionals for 2017. Now in its [...]
Colliers International appoints new UK PR manager
Commercial real estate company Colliers International has hired Hannah Zitren as UK PR manager. Zitren, who previously worked at Ash Communications, will focus on media [...]
APS Financial hires Launch PR
Digital banking services provider APS financial, the trading name of Advanced Payment Solutions Ltd. (APS), has appointed Launch PR to raise its profile in the UK’s SME and [...]
Coffee brand The New Black appoints Redleaf
Coffee brand The New Black has appointed Redleaf Communications to manage its UK launch and raise awareness. Redleaf Communication’s senior account manager Rishi [...]
Opinion: Did Trump create the perfect PR campaign?
Back in July, Lord Sugar’s former publicist, David Fraser, said Trump’s campaign for the US presidency was arguably one of the greatest PR campaigns in recent [...]
W offers job to creator of fake John Lewis Christmas ad
Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made thousands of internet users believe it was this year’s official John Lewis Christmas advert, [...]
Sauce Communications appoints Sarah Canet to international director role
Spoon PR founder Sarah Canet has joined lifestyle comms agency Sauce Communications to build its international division and brought four new clients onto its books. Canet, who [...]
Clarity PR wins Captify
Clarity PR, which specialises in working with fast-growing tech businesses, has won the account for London search intelligence company Captify. Clarity’s team has been briefed [...]
Taylor Herring promotes UK’s “fastest growing” children’s magazine
The Week Junior, which claims to be the UK’s fastest growing children’s subscription magazine, has hired creative PR agency Taylor Herring to promote the brand in its debut [...]
FTI expands strategic comms practice in London
FTI Consulting has expanded its strategic communications segment in London with the addition of 15 people from HR and learning development firm JSB. These professionals will [...]
The Pool calls in Exposure
The Pool, the multi-media platform for women “too busy to browse” launched by magazine editor and author Sam Baker and broadcaster Lauren Laverne in 2015, has appointed [...]
Video becomes the main driver for brand loyalty
Well over half (59%) of consumers say they are more likely to develop loyalty to a brand if they watch a video about it that they like, according to new research from video [...]
60 Seconds with Centre for Ageing Better’s Louise Ansari
Louise Ansari, director of communications at charitable foundation Centre for Ageing Better, talks about the opportunities for charity sector communications and building trust [...]
FleishmanHillard Fishburn hires associate director
FleishmanHillard Fishburn (FHF) is strengthening its corporate communications practice with the appointment of Depali O’Connell (Dee) as associate director. O’Connell joins [...]
IPSO appoints two new board members
The Independent Press Standards Organisation (IPSO) has added a lay member, Claire Singers, and an industry member, Mike Soutar, to its board. Singers has 30 years of [...]