Redleaf Communication’s senior account manager Rishi Banerjee and account manager Helena Shadbolt will manage the account.
Banerjee said: “The New Black is a unique coffee experience designed to bring the best artisan coffee from the world’s most renowned coffee roasters to city corporates with a penchant for fine coffee. We are working with Phoa Kia Boon and his team to help build its profile through a targeted media campaign.”
The New Black coffee bars serve speciality coffee from renowned roasters around the world. The company was first launched in Singapore by Malaysian-born British entrepreneur Phoa Kia Boon.