Clarity’s team has been briefed to raise Captify’s profile, and will work alongside its marketing team to execute a programme in Europe and North America. The strategy will involve media relations, content marketing activities and event management.
Founded in 2011, Captify has worked with major brands such as BMW, Nike and M&S. It specialises in search intelligence and uses semantic technology to analyse 15bn monthly searches to interpret the intent and interests of over a billion users to power advertising campaigns.
Dominic Joseph, co-founder and CEO at Captify, said: “Having opened an office in New York earlier in the year, we’re at a pivotal and exciting stage of the company’s growth. We really wanted an agency who knew our business and had a sound understanding of the market. Clarity’s team have both the experience and energy to support our ambitious expansion plans.”
Sara Collinge, UK MD at Clarity PR, added: “Captify is experiencing an exciting period of growth with cutting-edge products that are already a pivotal part in the evolution of search intelligence that powers brand, video and mobile. We’re delighted to have the opportunity to design a communications programme that will capitalise on Captify’s market-leading offering to create a standout position for the organisation with its key audiences.”