Why it’s time for CMOs to embrace PR and comms
What you’re about to read might sound like bad news. But for businesses that arm themselves with the right tools, it actually represents a huge opportunity just waiting to be realised. You see, consumer trust is falling across the board. Global research firm Nielsen reports that consumers now trust print, TV and radio ads less […]
60 Seconds with Jon Aarons, FTI Consulting
Jon Aarons, FTI Consulting’s senior MD, talks to Gorkana about the firm’s international growth, its affiliate network and his own personal career highlights. FTI [...]
Opinion: What corporate brands should learn from Trump’s victory in a world of rebellion
Aside from the fate of the pollsters – who should be looking for new careers after three strikes on the bounce on calling the big things wrong – one assured [...]
Porter Novelli makes multiple hires to health and wellness team
Porter Novelli London has appointed former AbbVie senior communications manager, Matthew Foster, as director of its health and wellness practice. Abigail Last, from Red Door, [...]
Lloyds Banking Group hires group corporate communications director
Fiona Laffan will join Lloyds Banking Group as group corporate communications director. Currently head of corporate communications, EMEA at Goldman Sachs, and prior to that a [...]
Archbishop of Canterbury appoints head of media
Justin Welby, The Archbishop of Canterbury, has appointed the Mail on Sunday’s religion and education correspondent, Jonathan Petre, to the newly-created position of head of [...]
Gorkana meets… Natascha Cox
Fashion, makeup, and lifestyle writer Natascha Cox talks to Gorkana’s Ebunola Adenipekun about her go-to blog for body positive inspiration, how its re-launch earlier [...]
This week’s top trending features on Gorkana News
Your bitesize update of the best PR opinion, interviews, events and insights on Gorkana News this week: Opinion: Did Trump create the perfect PR campaign? Back in July, Lord [...]
3CX has appointed Spark Communications for UK comms
Software company 3CX has appointed London-based tech PR agency Spark Communications to handle its UK communications, with the aim to drive influence and awareness beyond the [...]
Most read people news on Gorkana News
Your bite-sized round-up and update on the latest people news featured on Gorkana News: Nick Jablonka, the 18-year-old A-Level student whose online Christmas video made [...]
MyVoucherCodes.co.uk releases discount parody of John Lewis Christmas ad
Following the unveiling of this year’s #BusterTheBoxer John Lewis Christmas advert this week, which reportedly cost £6million to make and six months to create, [...]
PR Case Study: Missing Type 2016
In 2016, the multiple award-winning Missing Type campaign returned on an even grander scale, with As, Bs and Os disappearing from locations, brand names and media titles [...]
Reputation Institute hires UK MD and commercial director
Research and advisory reputation firm, Reputation Institute, has hired former Liberty Global corporate communications VP Marcus Smith to head up its UK operation as MD, and [...]
KNOMO hires Dynamo PR to lead UK comms
Dynamo PR has been appointed by KNOMO, a London-based accessories brand for “digital nomads”, to announce its latest £3 million funding and US retail partnerships, as well as [...]
Henkel UK appoints head of corporate communications
Henkel, the company behind well-known brands such as Pritt, Sellotape, Loctite, Right Guard and Schwarzkopf, has appointed Carole Scott as head of corporate communications for [...]
APT brings PR in-house and names UK PR manager
Travel operator APT has appointed Zoe Palmer as its UK PR manager. She is re-locating back to the UK from Melbourne, where she spent three years managing comms activity for [...]
ŠKODA appoints Frank as UK PR agency
ŠKODA UK has appointed Frank to handle the PR for what the brand says is its biggest ever launch, following a competitive pitch. The announcement of ŠKODA’s large [...]
PR Case Study: Barnardo’s #BelieveinMe
With its #BelieveinMe campaign, Barnardo’s worked with Stand Agency to highlight the strength and potential of the vulnerable children and young people that it supports. [...]
Good Relations launches influencer marketing division
Good Relations has launched a specialist influencer marketing division, Good Influence, that it says will enable clients to identify, deliver and measure influencer marketing [...]