We used Gorkana Surveys to generate trade press coverage for one of our clients. Being able to survey a relevant sample of the UK population quickly and cost-effectively is a great PR tool. I was impressed with the support we got from the Gorkana team throughout the process and we will certainly be using the service again in the near future.
- Jo Rimmer, PR and Marketing Specialist
As part of the Longitude Prize campaign we needed to encourage the public to vote and get potential competitors to pre-register. The Gorkana report showed how different marketing activities, including media coverage, contributed to driving the public to vote at different phases of the campaign.
- Simon Morrison, Executive Director of Communications
Working with Gorkana has taken our analysis program to another level. For the first time we are able to have a consistent global overview while still retaining the detail the individual country teams need. We are now able to demonstrate the effect that our combined communications activity has on our strategic goals and can communicate this to senior stakeholders as well as gaining valuable insight to improve what we do over time.
- Arturo Romboli, Strategic Planning and M&E Specialist
As a Government department, it’s crucial that we listen and engage with people talking about key issues. Social media plays a big part, which is why Gorkana's Social Media Pro is paramount to us.
- Elayne Phillips, Head of Strategy
The analysis of Action on Stroke Month is a vital element for the whole organisation, providing valuable insight to the successes of our PR strategy and informing future work. This year we had the most successful Action on Stroke Month ever, driven in the main through integrated planning informed by learning from previous years.
- Anil Ranchod, Assistant Director of External Affairs
We were very satisfied with the results of the Gorkana survey. In this particular incident, it was relevant for us to use a survey to help us garner coverage, and with the fantastic results we saw, the money was justified.
- Elle McAtamney, Account Manager
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