Technical Publicity and Technical Advertising have merged their offerings to become Technical Associates Group (TAG).
The new integrated communications agency will deliver six core services: strategy, insight, content, public relations, amplification and data analytics.
The new positioning is designed to ensure the agency will be better placed to provide solutions to B2B clients in the tech and engineering sectors.
TAG MD Sylvia Laws said: “For us, the approach formalises what we have become – a truly specialist B2B technical agency with digital and data at the core of everything we do.”
She added: “Over the last few years, the solutions we have provided to our clients have been less about vertical disciplines and more about a combination of disciplines to produce a measureable result. We see huge potential in our integrated approach and the new positioning allows us to maximise our effectiveness.”
- Pictured: Sylvia Laws