Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week.
Insight: 8 tips for communicating to the ‘modern woman’
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight top tips for communicating to the “21st Century woman”.
PR Case Study: #ForestChampions
During last year’s Rio Olympics, WE Communications and The Forest Council Stewardship (FSC) created a media campaign which raised awareness of the people who play a vital role in the preservation of the world’s trees.
Insight: UK brands are failing to effectively communicate to women
Engine’s research ‘Engaging the 21st Century Woman; What Brands Need to Know’ highlights that 86% of women think brands fuel old-fashioned stereotypes. This morning, Stylist’s digital features editor Harriet Hall, Sport England’s head of brand and strategy Kate Dale and Stella Creasy MP discussed how brands can better communicate to women.
Opinion: PR needs to speed up progress in diversity
Colin Byrne, Weber Shandwick’s CEO for UK & EMEA, explains why the agency is backing a new diversity initiative and why the PR industry needs to recognise and overcome its unconscious bias.
Insight: Top tips for PR firms looking to hire an apprentice
On National Apprentice Week (March 6 – 10) PR pros from The Wern PR and Rostrum give their top tips for hiring an apprentice after signing up their first candidates in 2017.