Your bitesize update on the best PR opinion, events and insights on Gorkana News this week:
Opinion: How to replace ‘hurry sickness’ with creative success
Chris Lewis’ new book, Too Fast To Think, which launches on Monday (October 3), looks into the industry’s busy, ‘disruptive’ work culture and how it hinders creativity. Lewis, who founded the eponymous PR agency, told Gorkana why he wrote about the “epidemic of information overload” and revealed six key ingredients for better and happier creative thinking.
Insight: Political party conferences and their PR value
Party conference season is in full-swing and this week’s Labour Party Conference attracted PRs from both agencies and in-house teams. Gorkana asked attendees from FleishmanHillard Fishburn, MHP, Burson-Marsteller and London Communications Agency about the value of these events in PR.
Event: Measurement Month: agency panel share PR success stories
For PR professionals and their clients, measurement is growing in profile and importance, agreed Gorkana’s measurement panel consisting of DeVries SLAM, Bell Pottinger, FleishmanHillard Fishburn and Pitch, at an exclusive AMEC Measurement Month event this week.
Insight: CoolBrands 2016: what the list can teach us about ‘cool’ comms
CoolBrands’ annual list of the trendiest products and services has been published this week with Apple, Glastonbury and Netflix at the top in 2016. PR pros tell us how you can build a ‘cool’ brand through comms.
Event: PRCA conference highlights changes in communications
Changes in communications and diversity in the PR industry were two major themes to come out of the PRCA National Conference 2016 held at BAFTA, London last week (23 September).