PR News in Brief
PR news round-up (17-21 September)
Here’s a round-up of the week’s top PR news, featuring CisionMeets… The Hook, PRWeek‘s influencer breakfast and wins for Another Word and Radioactive [...]
Opinion: Why PRs must accept responsibility for ethical practice
Opinion: Why PRs must accept responsibility for ethical practice
Francis Ingham, PRCA director general and CEO of ICCO, outlines why the two organisations have made September PR ethics month and what communicators must do to ensure ethical [...]
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Cision’s Innovation Lab to unveil its latest inventions at CommsCon
Steve Jobs once said that innovation distinguishes between a leader and a follower. Given that Cision is the market leading earned media software provider, it needs to channel [...]
PR News in Brief
PR news round-up (10-14 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, AMEC’s new global MD, the Hacks vs Flaks teams and wins for WP [...]
Centropy PR celebrates anniversary with new digital offering
Centropy PR celebrates anniversary with new digital offering
B2B tech agency Centropy PR has announced an expansion of its services and number of new client wins to celebrate its first anniversary. As part of its growth, the agency has [...]
Cision’s Alex Hunter to join PRWeek influencer session
Alex Hunter, Cision’s head of sales and relationship management – agency, will moderate a panel discussion at PRWeek‘s ‘Making Influencers Work For [...]
PR News in Brief
PR news round-up (3-7 September)
Here’s a round-up of the week’s top PR news, featuring the first CisionMeets… webinar, an interview with Marie Claire editor-in-chief Trish Halpin and senior FTI [...]
PR Case Study: Speed - BuzzBites
PR Case Study: Speed – BuzzBites
Speed devised a thought leadership campaign, BuzzBites, to enable Nestlé Professional to gain cut-through in a competitive industry. Campaign: BuzzBites Client: Nestlé [...]
Brendon Craigie
60 Seconds with Tyto PR’s Brendon Craigie
Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a [...]
Opinion: How to communicate in the ‘techlash’ age
Amy Drummond, head of technology at AprilSix Proof, discusses the findings of the agency’s latest report into the current backlash against tech companies. The ‘techlash’ [...]
PR News in Brief
PR news round-up (28-31 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, new hires at Telefonica UK and Hudson Sandler and the Hacks vs Flaks [...]
LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon
We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, [...]
PR News in Brief
PR news round-up (20-24 August)
Here’s a round-up of the week’s top PR news, featuring Cision’s latest white paper, LADBible’s CommsCon session and new wins for Cirkle, Red Lorry [...]
The four steps to creating a foolproof crisis comms response
Building a foolproof crisis comms response in four steps
Perhaps the most important role for a PR is to be able to guide their company or client through a crisis. Given that nothing can wipe reputation, prestige and share price from [...]
Opinion: Why the north offers a world of comms opportunities
Opinion: Why the north offers a world of comms opportunities
Alex Pegler, account manager at Higginson Strategy – which has offices in both London and Chester, explores how the northern powerhouse can drive comms opportunities [...]
60 Seconds with Quill PR
60 Seconds with Quill PR’s Louise Hill
Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing [...]
PR News in Brief
PR news round-up (13-17 August)
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk [...]
Opinion: Lack of CEO engagement in comms impacts business growth
Opinion: Lack of CEO engagement in comms impacts business growth
Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. [...]
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