At last night’s ceremony in Covent Garden’s Club Tropicana, the Comms Cloud was crowned best social listening tool following a public vote, with the platform up against the likes of Meltwater and Hootsuite.
The Social Media Marketing Awards were created to compliment SocialDayUK, a three-day annual conference-style festival. Avviso Media organised this year’s inaugural ceremony to reflect social media marketing trends, following requests for an awards ceremony from festival-goers.
Tom Ritchie, Cision VP GTM EMIA, said: “We are delighted that the Cision Communications Cloud has been named the social listening tool of the year. What makes the win even more satisfying is that it came from a public vote, illustrating that our clients believe that the Comms Cloud’s social listening prowess is of award-winning calibre.
“We hope that this win will be one of many as we continue to develop the Comms Cloud as the go-to Earned Media Management platform for communicators.”
Lucy Hall, co-director of Avviso Media and the creator of the awards, added: “I’m overwhelmed with the talent, ideas, nominations and submissions that we have been privy to read over the last few months.
“To see it all come together last night and for these people and their teams, brands and agencies to be recognised for their outstanding efforts to such an important aspect of marketing was incredible. What a way to kick off this annual award night!”
A full list of winners can be found here.
- Pictured: Cision’s Tom Ritchie and Lorna Mattis. Credit: Edwin Ladd – Mr Ladd Media