Three benefits to running a PR agency in Manchester
Trade association Manchester Digital’s #RelocateMCR report has highlighted the finding that digital professionals in Manchester say it’s the best place to start a business. [...]
Why Black Friday 2016 is different and what it means for PR
The concept of Black Friday has grown from a one-day, in-store, shopping event to a longer sales period running across the pre-Christmas season. While some might question its [...]
Facebook takes the lead in B2B thought leadership
A recent survey by content marketing agency Grist shows that Facebook is the social network senior executives are most likely to engage with for thought leadership pieces. [...]
Why advertising increasingly needs PR support
John Lewis’ Christmas ad for 2017 shows how PR, along with social media, can spearhead and launch a major advertising campaign. Comms pros from W Communications and Taylor [...]
Is PR struggling to effectively communicate tech trends in retail?
Bringing together consumers’ online and offline experiences will be a key theme at WIRED RETAIL 2016 next week, according to the event’s curator Nick Compton. But how [...]
Cohn & Wolfe: Three reasons why PR is performing so strongly
Public relations and public affairs – along with data investment management – were singled out for revenue growth in WPP’s UK operations in its Q3 results [...]
Will AI have greater impact on comms than social?
Weber Shandwick’s report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact [...]
UK brand value remains ‘steady’ post-Brexit, but can nations control reputation?
Strategy consultancy Brand Finance reports that the UK’s brand value has remained ‘steady’ post-Brexit, coming in fifth in a list of 100 countries. Corporate [...]
Can Facebook’s Workplace lead on internal comms?
Facebook has launched a version of its app and website aimed at businesses named Workplace. As the tool contends with popular office apps such as Slack, Yammer and bespoke [...]
Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
Best Global Brands: what Mercedes, Toyota and Tesla are doing right
Interbrand’s Best Global Brands report has launched, identifying the 100 most valuable brands and automotive companies are leading the way. Media experts tell Gorkana why car [...]
Grayling on why brands must ‘communicate their tech exploration’
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, [...]
CNBC’s Arjun Kharpal on why he wants more Snapchat pitches
For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the journo to find out [...]
Political party conferences and their PR value
Party conference season is in full-swing and this week’s Labour Party Conference has attracted PRs from both agencies and in-house teams. Gorkana asks attendees from [...]
CoolBrands 2016: what the list can teach us about ‘cool’ comms
CoolBrands’ annual list of the trendiest products and services has been published this week with Apple, Glastonbury and Netflix at the top in 2016. PR pros tell us how [...]
How start-ups can get the right PR support
Start-up businesses often have big ideas but can be hindered by very small budgets. Comms pros from Cherish PR, The Wern and Clarity PR tell Gorkana how they can get their [...]
How to PR a ‘see now, buy now’ London Fashion Week
London Fashion Week has grown from an exclusive event which hosted previews of premium fashion lines months ahead, to an occasion where consumers can buy items “off the [...]
The AIP on how PR will help balance the alcohol debate
The Alcohol Information Partnership (AIP), which launched last week, aims to balance the debate around alcohol and its misuse in the UK. Chief executive Dave Roberts tells [...]
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