UK brand value remains ‘steady’ post-Brexit, but can nations control reputation?
Strategy consultancy Brand Finance reports that the UK’s brand value has remained ‘steady’ post-Brexit, coming in fifth in a list of 100 countries. Corporate [...]
Can Facebook’s Workplace lead on internal comms?
Facebook has launched a version of its app and website aimed at businesses named Workplace. As the tool contends with popular office apps such as Slack, Yammer and bespoke [...]
Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing [...]
Best Global Brands: what Mercedes, Toyota and Tesla are doing right
Interbrand’s Best Global Brands report has launched, identifying the 100 most valuable brands and automotive companies are leading the way. Media experts tell Gorkana why car [...]
Grayling on why brands must ‘communicate their tech exploration’
Future tech challenges mean that brands must plan to communicate their digital aspirations more clearly, according to Grayling’s new paper: ‘Live Smart or Die’. Helen Ellis, [...]
CNBC’s Arjun Kharpal on why he wants more Snapchat pitches
For the last three months, CNBC’s international technology reporter, Arjun Kharpal, has requested pitches from PRs via Snapchat. Gorkana caught up with the journo to find out [...]
Political party conferences and their PR value
Party conference season is in full-swing and this week’s Labour Party Conference has attracted PRs from both agencies and in-house teams. Gorkana asks attendees from [...]
CoolBrands 2016: what the list can teach us about ‘cool’ comms
CoolBrands’ annual list of the trendiest products and services has been published this week with Apple, Glastonbury and Netflix at the top in 2016. PR pros tell us how [...]
How start-ups can get the right PR support
Start-up businesses often have big ideas but can be hindered by very small budgets. Comms pros from Cherish PR, The Wern and Clarity PR tell Gorkana how they can get their [...]
How to PR a ‘see now, buy now’ London Fashion Week
London Fashion Week has grown from an exclusive event which hosted previews of premium fashion lines months ahead, to an occasion where consumers can buy items “off the [...]
The AIP on how PR will help balance the alcohol debate
The Alcohol Information Partnership (AIP), which launched last week, aims to balance the debate around alcohol and its misuse in the UK. Chief executive Dave Roberts tells [...]
How a human connection makes Paralympic stars PR gold
Following the success of the London Paralympics in 2012, it wasn’t certain that Rio would grab the same level of attention for sponsors and stars in 2016. But, PRs tell [...]
Forster Communications on how focusing on social change is good for business
As B Lab announces the agency’s success, Peter Gilheaney, Forster Communications’ PR director, talks to Gorkana about how it has won the awards for good business [...]
iPhone 7 launch: comms pros on Apple’s PR strategy in 2016
Apple has altered its social media strategy as it prepares for its biggest launch event of the year. Ahead of the product launch later this week, Gorkana asks PRs from Babel, [...]
Does ‘silly season’ still exist for PR agencies?
Agencies Launch PR, FleishmanHillard Fishburn, Nelson Bostock Unlimited and Porter Novelli tell Gorkana that the traditionally slower news cycle commonly experienced by PRs [...]
IFA Berlin: what PRs need to know
IFA Berlin is one of Europe’s largest consumer electronics trade shows, bringing in major tech brands such as Samsung, Sony, Lenovo and Motorola. As the conference opens its [...]
How Golin tackles the ‘motherhood penalty’ and recruits untapped talent
Golin is looking to close the wage gap encountered by working mothers and reap the benefit of recruiting ‘untapped’ talent as it launches its second ‘returnship’ programme [...]
Aspectus creates Brexit Unit to urge clients into action
Aspectus is the latest agency to create a Brexit Unit, following Portland‘s announcement earlier this summer. Aspectus says its unit will help clients deal with [...]
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