Photo: Getty images at Cannes Lions

Cannes 2017: Judges to name Young Lions PR champions tonight

The world’s best young PR team will be named tonight at the Cannes Lions Festival of Creativity, when a panel of judges announces who has won the 2017 Young Lions PR competition.

On Saturday (June 17), the British Red Cross briefed 22 competing two-person teams to raise awareness of the “silent emergencies” that are happening every day, but don’t make the news.

The teams then had 24 hours to submit their campaign presentations and materials, which will be judged on how well they drive support for the Red Cross’ work. The winning campaign will then inspire the next British Red Cross campaign.

To reach the final at Cannes, the teams had to get through local competitions and elimination rounds set up by Cannes Lions representatives in their own countries.

“With hundreds of teams being knocked-out before the 24-hour live challenge here, we really have the best of the best assembled from each participating country,” said Blair Metcalfe, MSLGroup director and chairman of Young Lions PR judges. “I for one can’t wait to be inspired by their creativity at the judging on Monday.”

He added: “We briefed the teams this morning and it is easy to tell by their insightful questions and keen enthusiasm that they are going to present some blistering ideas.”

Young Lions PR is organised by the International Communications Consultancy Organisation (ICCO). Last year’s winners were Ben King and Michael DiSalvo from Ogilvy Public Relations, USA.

In February, it was announced that The Romans’ Ottilie Ratcliffe and Jack Davy have won the 2017 UK Young Lions PR competition and would represent the UK at Cannes this year.

  • Photo by Getty Images at Cannes Lions.
Related Posts
Big Brand Ideas announces six new hires
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls [...]
What journalists say they want from PRs today
Fake news is the biggest challenge facing the media today
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. [...]
Four Travel to handle Singapore Tourism Board’s UK PR
Four Travel to handle Singapore Tourism Board’s UK PR
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with [...]
Go People appoints Munch to launch private theatre experience
Go People appoints Munch to launch private theatre experience
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative [...]
Copyright © 2018 Gorkana